ZERO to ONE – By Peter Thiel
Recently, I again read this international bestseller after a few years. Its really a wonderful book.
As per the author, founders should ask one or more of the following seven questions related to their startup/business. If you don’t have good answers to these questions, you will run into lots of “bad luck” and your startup may fail.
1️⃣ The engineering question
Can you create breakthrough technology instead of incremental improvements?
2️⃣ The timing question
Is now the right time to start your particular business?
3️⃣ The Monopoly question
Are you starting with a big share of a small market?
4️⃣ The people question
Do you have the right team?
5️⃣ The distribution question
Do you have a way to not just create, but deliver your product?
6️⃣ The durability question
Will your market position be defensible 10 and 20 years into the future?
7️⃣The Secret question
Have you identified a unique opportunity that others don’t see?
If you nail all seven, you’ll master fortune and succeed. Even getting five or six correct might work.
Tesla nailed all seven, making it the most valuable company in a short time.
What is your view? Do you have any other points to add that might be secret sauce???